City of Smile The MassKara Festival in Bacolod City

The MassKara Festival is an annual festival which takes place during the first two weeks of October, held in Bacolod City in the province of Negros Occidental. This week-long festivity coincides with the city's charter anniversary.

"The Masskara Festival through the years gives the people of Negros, as well as local and foreign visitors, a chance to drink and be merry for 20 days. Originally designed to show the hardships of the people of Negros, the Masskara Festival has become a tool of escapism and a way to generate revenues for big business. It has indeed come a long way, and it is clear that the path turn away from the progressive goal.

During this festival every October, the city’s public plaza is brought alive into a huge beer garden. There is also Masskara Street-dancing contests highlighting the whole festival. Masskara Festival was intended as an encouragement to all to fight back and to keep smiling despite the sugar problems, and highlighted that hope still existed. Since then, the smiling masks have become the city's symbol, thus earning its tag as the "City of Smile." This annual festival, which has become one of Philippines best known tourist attraction, has been earning raves both from local and foreign tourists. Masskara Festival has also been judged the most beautiful and colorful festival among the various contingents from other countries.

The festival features a street dance competition where people from all walks of life troop to the streets to see colorfully-masked dancers gyrating to the rhythm of Latin musical beats in a display of mastery, gaiety, coordination and stamina. Major activities include the MassKara Queen beauty pageant, carnivals, drum and bugle corps competitions, food festivals, sports events, musical concerts, agriculture-trade fairs and garden shows."